Car Wash Memberships: A Win-Win for Car Washing

Here at Turtle Wax Pro, we understand the difficulty in succeeding within the car wash industry, and especially in trying to stand out in the market.

The car wash space has many substitutes available to consumers, ranging from self serve to full automated washes. This creates the need for your wash to stand out in the eye of consumers.

Advertising can be a great way to increase business as your potential audience can be attracted and enticed towards your car wash over another!

By targeting consumers with specific and different forms of ads, businesses can attract new customers and grow their business in ways they could not done before.

Advertisements are not only for gaining new customers, they can be essential for building general brand awareness and improving loyalty for your existing users.

In this article, we'll be walking you through why advertising is important, how you can use advertising to strengthen your business, and how you can start creating impactful advertisements.

The Car Wash market is a multi-billion dollar industry.

There are over 25,000 car washes in the United States alone. The industry employs over 150,000 people and generates over $9 billion in annual revenue.

Even now, growth is still occurring at a rapid pace. In fact, the industry is expected to grow by 3% every year.

This growth is driven by the rise in vehicle ownership, increase in per capita income, and the need for car owners to maintain their vehicles.

With the right car wash advertising strategy, businesses can tap into this growing market and improve their bottom line.

The Car Wash Market

Despite the large size of the market, the car wash industry is very fragmented.

The top 50 companies account for less than 20% of the total market share. This leaves a large opportunity for small and medium sized businesses to increase their market share.

There are many different types of car washes, from self-service to full-service. There are also a variety of different services that you can offer, from express wash to detailing.

No matter what type of car wash you have, there are plenty of things you can do to increase business and market share.

The Car Wash Industry is a Tough Market

If you run a car wash, you know that competition is fierce.

Many car washes are going out of business because they can’t keep up with the competition and provide quality services at reasonable prices.

So how can you make sure that your car wash stays competitive?

Advertising is a way to help ensure that your wash stays competitive and has a consistent flow of customers.

Advertising allows your car wash business to attract new customers, customers from competing businesses and may even stop current customers from going elsewhere. .

Unfortunately, many local businesses are going out of business because they haven’t been able to keep up with the competition as there likely are many car wash options to choose from in any given area.

Standing out is difficult, but is a must to attract customers.

Quality services and reasonable prices are important for success in owning a car wash.

If you want your car wash to be successful, you need to offer quality services at reasonable prices.

Unfortunately, many car washes are going out of business because they can’t keep up with the competition and provide quality services at reasonable prices.

In a competitive market like the car wash market, there are many substitutions present. That means for customers to choose your wash, you must provide a great wash at a great price.

Advertising a Car Wash

The first step to increasing business is to make sure that customers are aware of your car wash. Advertising can be a great way to do this.

There are many different ways to advertise and utilizing a mix of methods is the best way to ensure results.

Here are a few things to keep in mind:

First, businesses should consider what type of ad would be most effective for reaching their market.

The type of car wash will dictate exactly what type of ad to use. For example, a self service car wash may have a different marketing strategy than a full service car wash.

Second, businesses should make sure that their ads are creative and attention-grabbing.

Attractive visuals, key words, free services (or discounted) will all be attention grabbing to your audience.

Finally, businesses should track the results of their car wash advertising campaigns to ensure that they are effective.

Trial and error is sometimes the only way to succeed.

An important thing to remember when it comes to advertising car washes is that not all methods will work for every business. If you want more customers, it is important to experiment with different types of ads and see what works best for your company.

Car Wash Marketing Ideas

There are a variety of different ways to advertise your car wash.

You can use print ads, radio spots, social media campaigns, and outdoor signage, just to name a few.

By using a variety of car wash marketing techniques, you can reach a wider audience and bring in more customers who will appreciate the convenience and quality of your car wash service.

Print Ads

One way to advertise your car wash is through print ads. You can place ads in newspapers, magazines, or even direct mailers. Make sure to include your car wash’s name, address, and phone number so customers can easily find you.

Distributing flyers in the local area is also a great way to promote your car wash.

You can also include a coupon or special offer in your print ad to entice new business to try out your services. For example, you could offer a discount for first-time customers or a free car wash with the purchase of a detailing package.

Radio Spots

Another way to reach customers is through radio spots. You can buy airtime on local radio stations and create ads that will play during drive time.

Like print ads, make sure to include your car wash’s name, address, and phone number in your radio spot so customers can easily find you. You can also include a sales promotion within it, to cause more listeners to act.

Social Media Campaigns

In today’s world, social media is a powerful marketing tool. You can use social media platforms like Facebook, Twitter, and Instagram to reach customers. Other social media sites such as LinkedIn and TikTok could prove to be useful car wash marketing tools as well.

Social media accounts are crucial for car washes because they provide a way to connect with customers and promote deals or discounts.

When creating social media posts, be sure to use attractive visuals and persuasive copy. You want to grab people’s attention and make them want to learn more about your car wash.

Make sure to include a call-to-action in your posts, such as “Visit our website to learn more” or showcasing particular services that customers will love to have done to their vehicles.

Outdoor Signage

Another way to reach potential customers is through outdoor signage. You can place banners, signs, and flags around your car wash to grab people’s attention.

Make sure your signage is visible and legible from a distance. You want people to be able to see it and read it easily so they know what your business is and what services you offer.

You can also use outdoor signage to promote special services such as your for top of the line package.

Many companies (including Turtle Wax Pro) have outdoor signages that are very appealing to the eye and showcase a premium nature to them, which cause customers to try them out.

By using a variety of advertising techniques, you can reach a wider audience and bring in more customers to your car wash which will aid in succeeding even in the most competitive market.

What do you Write in a Car Wash Advertisement?

Here are a few ideas of what you can include in your car wash ad:

• Your business name
• Your logo
• A tagline or slogan
• Attractive visuals
• Information about your location
• Unique Aspects
• What services you offer
• Specials or promotions you are running
• A call to action note that entices consumers

Having a variety of these ideas can help your ad stand out from your competitors and help drive sales.

How to Create a Tagline or Slogan for a Car Wash?

Your tagline or slogan should be easily recognizable, so customers can remember it and associate it with your brand.

It should be reflective of what your company does or what you want your company to be known for. Whether it be affordable rates or the best cleaning job in town.

Also, your tagline or slogan should be reflective of your company’s values. (ex: environmentally focused)

What makes your Business Different?

The aspects that make your car wash different than the one down the road should be included in your advertisements.

You may be a local business, the only one using a specific brand of products, touchless as opposed to using brushes, an established brand, or vastly more experienced.

Small businesses have the opportunity to focus on community service or being more personal with their customers. Thus, many consumers choose to support small businesses over other options.

These are all examples of characteristics that make your car wash business stand out and are potential reasons why customers will choose you over another.

Unique Advertising Ideas for your Car Wash Business

The car wash marketing strategies mentioned before are significant in bringing awareness to your wash. But you might already have the basics covered, or maybe you want to try something different to set your business apart.

If that’s the case, here are some unique advertising ideas for your car wash business:

Sponsor a Local Sports Team or Another Popular Local Attraction

One way to get your car wash’s name out there is by sponsoring a local school sports team or another popular attraction in your area.

This could be anything from Little League to the local school. By having your name on their jerseys or arena, you’ll be getting great exposure to both new customers and existing customers.

Have a Grand Opening Event or Anniversary Event

Another way to advertise your business is by hosting a grand opening event (for a new business) or anniversary event. This is an exciting way to get new customers in the door and try out your car wash for the first time.

At special events, you can offer special pricing, freebies, free food, or other activities to bring in larger crowds. You can also use special events like these as an opportunity to introduce any new services or products you might be offering.

Get Involved in the Community

One way to endear your business to your target audience is by getting involved in the community. This could be anything from sponsoring a charity event to hosting a food drive.

By giving back to the community, you’ll not only be helping others, but you’ll also be gaining some good publicity for your business. This is a great way to build brand awareness and loyalty among possible customers and your customer base.

Offer Free Washes

Not many people can turn down something free. By giving away a free wash for their first wash, you encourage customers to try out your service.

This way they can compare your car wash to the one they typically use, and if your service is of good quality, consumers will continue for paid washes.

Have a Rewards/Loyalty Program

A rewards program is a great way to encourage current customers to continue using your wash. By offering a discount coupon or freebies after a certain number of visits, you’ll be sure to see customers coming back.

Having a loyalty program is also a great way to upsell customers on other services or products you might offer.

You can promote your loyalty club on your business website, on social media, or through in-store signage. This is a great way to increase your number of returning customers and build customer loyalty.

Thinking outside the box can separate you from the rest of the competition, and get your car wash business out in a way no one else can.

Working with an experienced company like Transchem and Turtle Wax Pro

Implementing a strong marketing strategy to ultimately increase business for you car wash can be difficult.

Transchem and Turtle Wax Pro are not only car wash suppliers, we are companies dedicated in helping your business succeed.

We understand that just owning a car wash is only a small fraction behind operating a car wash, marketing it is a must.

We have decades of experience helping car washes of all types and sizes, and thus, can provide a superior level of guidance that can help your car wash business gain market share and increase customers.

It's obvious how important advertising is to suceeding in the car wash market. By utilizing some of the advertising ideas mentioned, you can increase brand awareness to your car wash and bring in more traffic.

Advertising is an incredible powerful tool that can skyrocket the success of your business. If you believe that your car wash business could improve it's advertising, don't hesitate to get in contact with us! We at Transchem and Turtle Wax Pro can provide some guidance on how to seperate yourself from the rest of the market.

The car wash industry is great space to be in. With no single car wash company owning more than 5% of the market share, there is lots of room for local car washes to operate.

But with so many car washes around, how can you stand out? That is the topic we will be discussing today, how your car wash can be different, attract new consumers, and retain old ones!

Car Wash Competition is Fierce - Be Prepared

Competition in the car wash industry is fierce and car wash owners need to come up with creative ways to stand out from the crowd. While traditional car washes are still popular, there are also plenty of innovative car wash ideas that can help you attract new customers and keep your business running smoothly.

Car Wash Ideas: How to Stand Out

Offer Specialty Services

One of the best car wash ideas is to offer specialty services that are not typically offered at a car wash, like auto detailing services. These services can help you attract new customers and increase your revenue.

Go Mobile

Going mobile is becoming a more and more common service for car washes. It allows you to serve a completely different and 'new age' market as you take your services to them.

Technology

Technology is getting better and better, and your car wash can implement that into its operations.

Whether it's making payment faster or easier, offering free wi-fi or developing an app for customers to view their washing history/sign up for subscriptions, there are many ways you can add technology to improve your business.

Reward Programs (Also called a Loyalty Program)

Rewarding loyal customers with discounts or free washes is a great way to get repeat business!

A free car wash is a popular example of a reward customers can receive. It is effective, not many people can walk away from free services.

Marketing

Marketing your car wash business is essential to getting new customers and getting your name out there. Implementing your own marketing strategies can seem difficult but it will pay off with the influx of new and old customers coming to your car wash. Alternatively, you can lean on your car wash supplier for marketing help as they may have signs, banners, arches, and more available that can do the work for you!

Car Wash Marketing Ideas

Your marketing strategy can differ in many ways, these are just some ideas you can focus on.

Attractive Car Wash Signage

Attractive, eye catching, informative signage can really draw consumers into your car wash. Whether you build your signage or order them from your supplier, the right signage can make a large difference to the outside public. Best part is, its low maintenance!

Modern and Functional Website

A website is one of the first things consumers expect to see once they look up your car wash. Not having one can deter customers from going to your car wash as they might have trouble finding key information such as your locations, services, or hours of operations.

An ancient looking or non functional website can also deter potential consumers from visiting your car wash.

Social Media

Digital marketing in the form of social media is an opportunity to showcase yourself. Whether you use it as a news platform for business changes, new promotions, or you upload content for people to see, it is an opportunity for potential customers to see what your business is and then become a customer.

You can have social media accounts across different platforms to help you reach a wide range of people, social media is also a great way to launch a marketing campaign.

Promotions

Everyone loves a good deal, so your car wash business running some promotions on its services is a great way to encourage customers to return or find new ones.

Partner with Local Business

Talk to your fellow local businesses in the area!

This is an opportunity to put your minds together on how you can help each other.

A local business based in your area (even if it is a completely different type of business) will understand and experience similar challenges as you are.

Maybe it will be as simple as putting each other's business cards or flyers at reception, or some type of event can be collaborated on. These are some examples that can attract customers for both of you.

Advertisements

Local radio, tv, online ads can also be a great car wash idea to draw in new customers and bring back old ones.

Advertisements can be information, catchy, funny, eye catching, and differ in many more ways. It gives you the chance to showcase how unique your car wash is over another, and could be the difference maker in someone choosing your business.

How to Retain Customers

Once you get new car wash customers, the next step is to retain them. To do this, car washes should have a friendly and knowledgeable staff, quality car wash services, and excellent customer service. Existing customers want to feel valued and receive a great wash for a price they like.

Don't Forget the Basics for Car Washes

While implementing new ideas, initiatives, and marketing might help you grab the attention of your consumer base, you still need to have a great service to be successful.

Your car wash equipment and chemistry both need to be tuned effectively to get the results both you and your customers want. Clean, shiny, and dry vehicles is what we're all looking for and to achieve that you will want to ensure your car wash is offering the best quality it can. Ensure you are happy with your wash quality by talking with your car wash supplier.

Got Car Wash Ideas of your own? Need a Supplier? Contact Turtle Wax Pro

Planning and implementing ideas such as these can affect your car wash greatly! But doing so is sometimes difficult without the right kind of support. That's why we've got your back!

Get in touch with Turtle Wax Pro who have been supporting car wash business of all kinds for decades! With a 97% brand recognition and some of the best car wash chemistry on the market, we have the tools that can help your business achieve the 'perfect' wash.

Carnauba wax (lesser known as palm wax or brazil wax) is a natural product that comes from the leaves of the Brazilian palm tree. It is one of the best car waxes on the market and it has a variety of benefits for your vehicles.

In this article, we discuss what Carnauba wax is, how it is made, and the benefits that it provides. We will also compare it to other types of car waxes so that you can decide if carnauba is right for you!

What is a Car Wax?

Car wax is any product that is used to protect the paint or clear coat on a car. It is applied to the car's surface and then buffed in with a clean microfiber towel (if applied manually), leaving a layer of protection. Wax can also be used to shine the car's paint and make it look new.

There are two types of car wax: natural and synthetic. Natural waxes are things like beeswax and carnauba wax (palm wax). Synthetic waxes are made from emulsifications of protective synthetic polymers.

Most car waxes today are synthetic because they provide better protection and last longer than natural waxes. However, natural waxes are known to give the car's paint a deeper shine. When used in combination, these two types of waxes can provide the best protection and shine for your car.

What is Carnauba Wax?

Carnauba wax is a natural, plant-based product that is prized for its ability to create a deep shine on painted surfaces. It is made from the leaves of the Copernicia prunifera, a Brazilian palm tree. Carnauba wax is harvested by hand and then refined to create a product that can be used on cars.

How is Carnauba Wax Made?

Pure carnauba wax is made from the leaves of the Brazilian palm. The leaves are harvested and then dried in the sun. Once they are dry, the leaves are beaten to release the wax.

The wax is then filtered and refined to remove impurities. The final product is a yellow or brownish paste wax that is hard at room temperature but melts when heated. So, unlike soft wax options (traditional paste waxes), carnauba will be tough to apply in its natural form.

What Makes Carnauba Special?

Carnauba is the hardest natural wax in the world and its also incredibly heat resistant. That means it can withstand high temperatures and still provide a protective coating.

Carnauba is tough and versatile enough that it is used in industrial applications like floor wax and furniture polish. On top of that you'll even find it in things like dental floss, surfboard wax and shoe polish.

Carnauba is also unique because it’s derived from a the carnauba palm. This makes it a renewable resource, which is good for the environment.

The Different Forms of Carnauba Wax

Carnauba wax comes in a variety of forms, including paste wax, spray wax, and liquid wax. Liquid carnauba wax is the most popular form on the market today.

• Carnauba paste wax is the purest form. It is made by heating the wax and then cooling it until it becomes solid. Applying carnauba wax in paste wax form is harder but it provides a longer lasting shine.
• Spray wax is the easiest form of wax to apply. It comes in a can or bottle, you spray it on the surface of the vehicle and buff it into the car's paintwork. Spray wax is not as durable as the other forms but it’s convenient and easy to use.
• Liquid wax is the most popular option because it’s easy to apply and provides a long-lasting shine. Liquid waxes give the best of both worlds between paste's durability and spray's convenience. Liquid wax is made by combining carnauba wax with other ingredients like oils and solvents.

Other carnauba waxes are available in gel and powder form. These are less common but they can still be easier to apply than paste waxes.

The Benefits to Using Carnauba Wax on Your Vehicle

Carnauba car wax is one of the best waxes on the market. It has a variety of benefits for your vehicle, including:

• A high melting point: this means that it can withstand higher temperatures in warm climates without losing its shine.
• A deep, natural shine: carnauba provides a deep, natural shine to your vehicle.
• Protection from the elements: carnauba protects your vehicle from rain, snow, and other weather conditions.
• Protective qualities: carnauba wax protects against common environmental contaminants such as bird droppings, tree sap, and road grime.
• A long lasting finish: carnauba lasts longer than other types of natural car waxes, so you won’t have to wax your car as often.
• Ease of application: carnauba is easy to both apply and remove.
• Environmentally friendly: carnauba wax is both biodegradable and non toxic.

The benefit list is lengthy, but those are some of the major reasons why carnauba is often called the king (or queen) of car wax.

So, What’s the Downside to Using Carnauba Wax?

The biggest downside of carnauba wax is that it doesn’t last as long as some synthetic options. This means that you will need to reapply it more often in order to maintain the benefits.

However, many people find that the extra elbow grease is worth it for the superior results that carnauba waxes provide.

For great results without wearing out your shoulders just check out a car wash using a high quality carnauba product.

How Long Does Carnauba Wax Last on Vehicles?

Most carnauba waxes generally last about three to six months on a car. However, this can vary depending on the type of carnauba wax you use, the frequency of washing your car and exposure to the elements.

If you want your carnauba based wax to last longer, there are a few things you can do:

• Apply a thin layer of wax: A thin layer of wax will last longer than a thick layer.
• Wash your car regularly: Washing your car removes dirt and debris that can wear down the wax.
• Avoid exposure to the elements: If you live in an area with harsh weather conditions, you may need to reapply your wax more often.

Utilizing these tips will save you time, money, and effort when it comes to maintaining the protective qualities and show car shine the carnauba brings to your vehicle.

How to Apply Carnauba Wax

Carnauba wax can be applied by hand or at a professional car wash.

We'll touch on both methods. Maybe you're a car enthusiast wanting to take care of your prized possession. Or a car wash owner looking at adding the popular Brazilian wax (no not that kind of Brazilian wax) to your service list.

Other waxes will typically have the same process of application.

If You're Applying the Wax By Hand or At Home:

• Start with a clean, dry car. Make sure you're removing any contaminants that could sit under the spray wax using a clay bar.
• It's best to apply wax in the shade as direct sunlight can cause the wax to dry too quickly and be difficult to move.
• Using a foam applicator or your hands (wearing gloves), apply a small amount of wax to one section at a time in a thin, even layer.
• Next, using a clean, dry microfiber towel or buffing machine, move the wax in a circular motion being sure to go over each section multiple times.
• Repeat this process until the entire car is complete to establish the protective layer.

If You're Applying the Wax Using a Car Wash:

• Again, it's important to start with a clean car (hence why you're at a car wash)
• At the wash, you'll pull your car onto the conveyor belt of the tunnel car wash or into the wash bay and wax will be applied near the end of the wash process, before the drying process.
• Once complete, the car will be rinsed and dried.

It is much easier to wax your car's paint job at a car wash instead of doing it yourself, which is why most people opt for this method. This also is a great reason to ensure your car wash offers wax as an option to your customers!

How Do Carnauba Waxes Compare to Other Types of Car Waxes?

Carnauba is often compared to synthetic options like polymer clear coat sealants and synthetic carnauba waxes. While these products may last longer, they don’t provide the same level of shine as pure carnauba.

Additionally, carnauba wax is a natural product that is environmentally friendly and biodegradable. Synthetic alternatives are made from chemicals that may be harmful to the environment (if you're unsure of what you're buying).

All Turtle Wax Pro chemicals are carefully formulated to be biodegradable and are often reclaim system compatible.

What are Some Other Options?

Carnauba is just one of the options for protecting your car. There are a variety of other products on the market that can provide similar benefits.

Some of these options include:

• Polymer sealants or clear coat protectants
• Synthetic carnauba waxes
• Ceramic coatings
• Paint protection films

Polymer sealants and clear coat protectants are synthetic products that provide a long lasting glossy finish and added protection for your car.

Synthetic carnauba waxes are created to mimic the properties of pure carnauba wax. However, they are typically cheaper than pure carnauba and don’t provide the same level of protection or shine.

Ceramic coatings are a relatively new option on the market. They provide a long lasting, durable finish that is resistant to scratches and UV rays.

Paint protection films are clear films that are applied to the surface of your car. They protect the paint from light scratches, chips, swirl marks and UV rays. These films are one of the most expensive options on the market, but they offer the highest level of protection for your car.

The option that is right for you will depend on your budget, goals, and level of experience. However, carnauba is a top option and it is a great choice for those who are looking for lasting protection and shine for their car.

Is Carnauba Wax Better than Synthetic Wax or Paint Sealants?

Carnauba wax is still commonly seen as the best car wax on the market for the many benefits it provides while still being very environmentally friendly. But does that make it better than the synthetic varieties?

What gives a better protection?

High quality waxes like carnauba are great for protection against the elements and common contaminants, but some synthetic options can offer a superior protection to carnauba. Synthetic waxes can be formulated with chemicals that bond with the vehicle's paint or clear coat and thus, may do a better job at protecting against light scratches, chips, swirl marks and UV rays. If you're interested in rust protection, you may want to look at a product specialized for the job.

What is the best for a deep shine?

A high quality carnauba provides a deep, natural shine that synthetic products can’t match. Thus, for a show car, carnauba is typically the right choice.

Which option lasts longer?

Synthetic waxes and sealants will usually last longer than carnauba based waxes, meaning you won’t have to reapply as often to maintain the protection on the vehicle's paint.

Which is Easier to Use and Apply?

Carnauba wax is generally much easier to apply and remove than synthetic options, making it a good choice for first-time users or those who don’t want to deal with the eventual hassle of removing it from their vehicle.

What is More Environmentally Friendly?

Carnauba wax is a natural product that is biodegradable, renewable and environmentally friendly. Synthetic options can be made from chemicals that may be harmful to the environment, making carnauba a better choice for those who are extremely eco-conscious.

What is the More Expensive Option?

Synthetic options can be more expensive than carnauba wax depending on the option chosen.

Some synthetic options are more cost friendly (ex: synthetic carnauba wax) than natural carnauba wax but some can also be more expensive (ex: ceramic coatings). In addition, pure carnauba wax can also differ in price depending on the quality of that raw materials.

What is the Best Option Overall?

The answer to this question depends on your individual needs and preferences. But, carnauba wax can offer you a wide range of benefits, some of which, synthetics cannot replicate effectively.

Is Carnauba the Right Wax Choice for You?

If you are looking for a natural product that will give your car a high-gloss finish and superior protection, then carnauba is the right choice for you. Just be prepared to reapply it more often than some synthetic options.

How to Choose the Right Carnauba Wax?

Now that you know all about carnauba and its benefits, you may be wondering what are the best carnauba waxes.

Here are a few things to keep in mind:

• Choose a high quality carnauba wax: carnauba wax can vary in quality, so make sure to choose a reputable brand.
• Consider your budget: carnauba wax can vary in grades, with the higher grades of wax (ex: yellow grade, the highest grade wax) being more expensive.
• Think about your needs: carnauba wax is available in a variety of formulations, so choose one that meets your specific needs.
• Know your vehicles: Dark colored vehicles sometimes have specially designed forms of wax as they are prone to imperfections once normal carnauba wax is applied.

Choosing a High Quality Brand like Turtle Wax Pro

There are many brands that sell car wax and carnauba wax, but not all of them are created equal. When choosing a wax, it’s important to choose a high-quality brand that will help you succeed in the car wash industry.

Turtle Wax Pro offers a wide range of benefits that make it the perfect choice for those looking for a top-quality set of chemicals.

Professionalism

The Turtle Wax brand has existed and been trusted for over 75 years. We know the car wash industry inside and out.

Which type of waxes, sealants and protectants will work for the best car wash and how to apply them evenly are just a few examples of the expertise that working with an industry leader like Turtle Wax Pro will provide your car wash.

Our company has a passion for cars that is evident in everything we do. From customer service, to the quality of our products, we ensure that not only do you have a fantastic service to offer your customers but also a strong relationship with a brand who truly cares.

Quality

As mentioned before, Turtle Wax Pro prides itself on having the best products in the business. We have decades of experience on helping car washes succeed in the industry, and one of the reasons is due to our products.

Carnauba wax is one of the best ways to protect a car and make it shine. And using Turtle Wax Pro (especially our Triple Shine Wax) ensures a top quality finish that will keep your cars in tip-top shape for years to come.

We hope that you now feel a little more comfortable when it comes to the largest car wax on the market and hope it will help you make the right choice on whether carnauba wax is the right option for you.

If you have any questions, please feel free to contact us! We would be happy to discuss the right car wax for your car wash needs.

At Turtle Wax Pro, and our parent company, Transchem Group, we are proud to support the local economy in Alberta.

We have over 75 years of experience in the car wash industry, which allows us to ensure that your dream car wash can come true in Western Canada's fast-growing market.

We believe Transchem Group offers many key benefits that set us apart as a supplier. Our state-of-the-art facility in Alberta, premium Turtle Wax Pro car wash chemicals, top-tier customer service and direct-to-market pricing, keeps your business cost-effective.

A Brief History of Transchem Group

Transchem Group was founded in 1974 by Murray Ewing, as a mobile truck cleaning company. Over the next decade, with strong success, Transchem transformed into a chemical manufacturer and sold products directly to businesses.

The company has continued to grow, and has now arrived where we are today: one of the most prominent options in the car wash industry, anywhere in Alberta, Canada or even North America.

The brand's new objective, as a result of its many years of experience supporting all types of wash businesses, is to aid the Alberta car wash industry. This includes chemistry, equipment, service, and anything else required to run a car wash!

A Brief History of Turtle Wax

Turtle Wax Pro is the commercial car wash arm of the world-renowned vehicle care brand, Turtle Wax. For over 75 years, we've been producing some of the most innovative car care products on the market.

Innovation has always been at the forefront of our business and we continue to lead the way with cutting edge technology and car cleaning solutions.

We are proud to be a part of the Turtle Wax family and to offer our premium car care products to the Alberta market.

If you're looking for a trusted and experienced car wash supplier in Alberta, look no further than Turtle Wax Pro and Transchem Group. We are your one-stop shop for all your car wash needs.

The Importance of your Supplier

As a business in the wash industry, your supplier will be one of the most significant factors in your success. Quality of products, quantity of products, knowledge, training, advertising help and car wash services are just a few of the many tools a good supplier should offer.

It's important to pick your supplier wisely, as that choice could determine your business' future. If you want to learn more about the role a supplier plays in your wash, check out our blog about how to choose a car wash supplier which features all of the vital factors in your decision.

Why Transchem Group?

There are numerous aspects that we believe set us apart as a supplier in the car wash industry. We believe our products, service, and support are the best you can find anywhere in Alberta car wash market.

Our Facility

Our new state-of-the-art facility in Calgary, Alberta, is one of the largest car wash supplier facilities in Western Canada. The location is thousands of square feet of space and is equipped with the latest in car wash technology. All chemicals and equipment are housed on-site, and your important support contacts all operate out of this building.

This means whether you need new stock, marketing materials, or need an in person meeting, we're only a quick drive away.

Our Equipment

Transchem carries equipment for all wash types, from self service car wash to tunnel washes.

We also proudly carry Washworld Inc.'s full portfolio of in-bay automatic products.

High-quality equipment is something you want to feel confident in when opening up your wash business. High-grade equipment achieves better washes, offers easier maintenance, and provides increased durability, all of which lead to higher margins and more money.

Our Chemistry

Here at Transchem, we are happy to say that not only do we have industry leading chemistry to suit every budget and business need, but we also have custom blending options that accompany our ready to use professional product lineups.

Custom blending is exciting program where we bring your dream products to life. We collaborate with you to develop one-of-a-kind items that will set your business apart and help you achieve the best results.

We also offer Turtle Wax Pro's full chemistry lineup and marketing power, which is universally recognizable by vehicle owners and achieves some of the best car washing possible!

Our Support

At Transchem Group and Turtle Wax Pro, we have decades of experience bringing new washes to the market, and supporting them through their journey from inception to millions of washed cars.

We believe in strong key principles of trust and integrity, and we want to make certain that all of our clients receive the finest service so they can succeed in the car wash industry.

This means we supply more than just chemicals and equipment. We offer advice on how to keep costs low, ever-changing chemical combinations to help you improve your service, mobile app technology, marketing support and regulatory support.

Contact us with your Car Wash Vision!

If opening a car wash in Alberta is something you're considering, do not hesitate to reach out! We would love to hear from you and help you walk through some of the aspects and challenges of opening a wash and make the process as smooth as possible!

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