With a vast selection of services, car dealerships are the go-to for any vehicle need: from buying and selling cars to trading in old models and servicing them. But, one service that is not always thought of when it comes to dealers is car washing.
Car washing can be a huge asset to many dealers as it adds value to your customers and will keep them coming back because you went the extra mile.
Washing Cars at a Dealership
An increasingly popular service that vehicle dealerships have started offering is a car wash.
Cars dealers have dozens, sometimes even hundreds of cars for large dealerships, in their inventory that need washing as they sit outside, are test driven, and accumulate dust.
Not only do they have their inventories, but many dealerships also have service centers that take care of consumers' vehicles.
Customers who come in for a service visit, such as an oil change, can have their cars washed as well, which will help ensure that the same person comes back to your dealership in the future.
Having a car wash to use for all of these vehicles in and around the facility can be an extremely valuable asset to your business.
Why your Dealership should have a Car Wash
There are numerous unique benefits to having a car wash at your dealership.
Customer Satisfaction
It leaves your customers with a better feeling about their vehicle, and ultimately about your dealership.
When customers bring their cars in to be serviced, they expect to receive them back complete.
But when they see their car clean, bright, and shiny, it adds another level to their experience.
In House Washing
As mentioned, car dealerships have many cars in their inventory that they need to look their best when it comes time for potential buyers to come see and drive their prospective vehicle.
Usually, car dealers will have to hire contractors to come and clean the vehicles on a need-be or regular basis but over time, this can end up costing a lot more than doing it in-house.
Having a car wash at your dealership means the bulk of the regular cleaning of your cars from dirt and rain evaporating into water spots can be done at your convenience for less.
Leveraging a Free Car Wash
Once you have a car wash to utilize, you can leverage free car washes to add value to your consumers.
Whether it's a package of free car washes with a purchase of a vehicle or your car getting cleaned when you get it serviced, this is a great tool to separate your business within the market.
At first, you may think that a simple car wash may not make that much of a difference but consumers seeing their car clean brings immense value as cars are one of the most valuable things a person owns.
This is especially true when it's a free car wash and customers are not expecting their car washed. A free wash is a small step that will put smiles on your customer's faces and build their loyalty.
Car Washing for Dealerships Made Easy
Opening a car wash at a car dealership is much like opening a car wash anywhere else. But dealerships can get away with operating with a much more simple and less extravagant car wash setup.
Since customers typically will never see the car wash process, the need for marketing materials, signage, fancy colors, and scents is diminished and a basic wash can be done instead.
You will still want to be sure that you have a premium car wash to produce a great-looking vehicle that is washed safely.
How to open a car wash at your dealership
These are some of the aspects you will need to consider when opening a car wash at your dealership.
Find a Supplier for Car Washes
You will want to find an experienced and reliable car wash supplier to help you run your car wash within your dealership.
A great car wash supplier such as Turtle Wax Pro and Transchem will help guide you on the right equipment and chemical options for your vehicle market and location. Along with the necessary training, tuning, and general knowledge to help you find success while operating that end of your business.
This will prove to be one of the most important aspects of opening your car wash.
Car Wash Chemistry
It is important to understand the chemistry behind car washing and what right combination of chemicals will be optimal for your situation.
As mentioned, you can primarily focus your chemistry efforts on achieving the best-looking clean car you can, rather than searching for the best sensory experience that regular car washes aim to satisfy.
As far as chemical types go, the basics will cover the majority of what a dealer car wash will need. Being a presoak, car wash detergent, wax or another surface protectant, and a drying agent.
This would classify as a basic car wash setup and each step will have an important role to play in cleaning and protecting the car's paint and body.
Car Wash Equipment
The type of equipment you will need to open a car wash at your dealership depends on the size and scale of vehicles you are planning to service.
A standard in-bay automatic car wash will work and be most suitable for most dealerships but your exact situation may differ.
Some car dealerships may choose to use a hand wash with self-serve equipment but the washing process will take longer and will demand more employee effort.
In general, you may want to consider equipment that has a lower profile, size wise and potentially even noise levels.
Training
Having trained staff is paramount in achieving a successful operation for all car washers. You may want to hire new workers just for the car wash space or train your service advisors.
They will need to understand the chemistry, safety protocols, and general maintenance of the car wash.
They must also be able to diagnose problems quickly should they arise to minimize any downtime while servicing customers' vehicles.
Interior Cleaning for Car Dealerships
We've focused on the exterior cleaning of vehicles as that is more practical for car dealerships because they can use auto car washes.
But the interior of vehicles will also need to be cleaned, especially when it comes to accepting trade-ins from customers.
It may be smart to continue to outsource the interior cleaning as you will need to have dedicated staff and time to clean it in-house but for the dealerships with a high enough trade-in volume, doing it in-house can prove to be a great decision.
Considering Opening a Wash at your Dealership? Contact Turtle Wax Pro and Transchem
Turtle Wax has been the leading car care brand for over 75 years, speaking to its quality and ability to produce results. That combined with our experience in supporting car washes from dealership car washes to tunnel systems makes us the car wash supplier you will want to speak with if you're considering opening up your car wash.
Opening a car wash within a dealership is slightly different than doing so regularly and you will want expert assistance in deciding your best course of action.