Many commercial businesses rely on their fleets for their business to operate. Whether it's large trucks, delivery vans, snow plows, or taxis, they need to be cleaned like all other types of vehicles.
Clean vehicles mean better presentation on the road and when interacting with customers and clients, which is exactly why it is a priority for all businesses that use fleet vehicles to ensure that they are washed consistently.
Your car wash can serve those consumers for large increases in revenue to you as that can mean dozens, if not hundreds, of washes to your facility on a monthly basis.
What are Fleet Car Washes?
Fleet washes are ordinary car washes but they serve fleet vehicles as some sort of fleet washing program.
These fleets could be large cargo trucks, delivery vans, or even smaller businesses with multiple cars. Fleet vehicle washes are designed to be fast and effective so that large numbers of vehicles can be efficiently washed in a short amount of time.
For example, a company with a ford fleet may be interested in setting up a program where their vehicles can be washed weekly. Instead of having their vehicles pay per wash, they will use a fleet vehicle wash to create an agreement where their fleet can be washed with a variety of incentives. The number of vehicles and washes included in such an agreement will depend on the business, customer, agreement model, and any fleet managers.
The Benefits to Offering Fleet Programs
Source of Revenue
The primary benefit of offering a fleet program is that it brings in extra income and can bring in more customers.
Every new client you can gain will have many vehicles that will need washing on a regular basis. Large fleets will be a huge boost but even a small fleet can be a welcome addition to your car wash.
Creating Relationships
Offering your services through fleet programs can also help to establish a relationship with your clients that can lead to long-term loyalty and repeat business when they add new vehicles.
Not only can this lead to referrals, but other organizations will be astounded by the quality of work you do as a vendor or admire the cars that your contacts drive. This may encourage them to come and collaborate with you too!
Mobile Fleet Washes
In addition to the benefits of fleet programs, you can also offer mobile fleet washes.
This is where a trained employee will come to your customer's location and provide a full car wash service with all necessary supplies and support. Generally, mobile pressure washing and fleet washing services include a variety of packages and options that appeal to different customers.
This is a great option for those who don't have the time, team or resources to bring their fleet to you, or if they simply want the convenience of having someone come to them.
This is also a great way to expand your services and reach potential customers that may not have otherwise known about you.
How to Start your Own Fleet Program?
You can either start your own car wash as a fleet wash or if you have an existing car wash, you can add it as a service you offer business!
Starting a Fleet Program at your Existing Car Wash
If you already own a car wash, adding a fleet program can be relatively easy, given you have the right supplies.
You'll need to decide what services your car wash will offer, what kind of vehicles you will serve, up to how many vehicles, and the process on how workers will get their cars washed, along with ironing out any details.
One example of a barrier can be your current wash isn't equipped to handle large trucks, and if you want to serve companies with trucks you will need to get suitable truck washing equipment and the right chemicals for the job.
We recommend contacting your car wash supplier and let them know about your potential new clientele and adjust your chemistry and equipment accordingly.
After you have mapped out the logistics, it is time to announce your service and advertise it so interested companies with fleets can contact you.
Starting a Fleet Program from Scratch
If you are planning to start a fleet washing service from scratch, you will need to create your car wash. That means finding a location, finalizing legalities, buying the necessary equipment, finding the right chemistry and everything in between.
Reach out to car wash suppliers (like Transchem and Turtle Wax Pro) on what you envision your fleet wash to look like so they can guide you through the process and help you get running!
Considering Running a Fleet Car Wash? Reach out to Turtle Wax Pro and Transchem to see how we can help!
With decades of supporting truck washes and automatic car washes of all types, Transchem along with Turtle Wax Pro has just what you need to get your fleet washing business up and running.
Whether you are a new wash just starting out or an existing car wash adding a fleet program, we can help guide you to see not only your best equipment and chemistry options, but also how to market your service effectively to help you reach those commercial consumers you need.