Touchless Car Washing: The Future of Car Cleaning?

There are a variety of ways to clean cars, but one option in particular has been gaining a lot of traction in recent years.

It's the tunnel car wash!

Tunnel washes are automatic car wash systems stretched through a tunnel ranging from 60' to 250'+ where each section of the tunnel applies a different chemical or service.

Tunnels are popular because they are quick and efficient, allowing many vehicles to pass through at once.

Let's discuss the tunnel in detail and explore the benefits it offers to the car wash operator.

What are Tunnel Car Washes?

A tunnel car wash is an automated car wash that uses conveyor belts to move the vehicle through a series of cleaning stations.

Tunnels are typically much larger than other types of car washes, and can wash up to a dozen cars at a time.

Different Types of Tunnel Car Wash Systems

Soft Cloth vs Touchless

Soft Cloth (or friction) is the most common type of tunnel system. As the name suggests, it uses soft cloths instead of brushes to clean the vehicle.

The benefit of using these soft cloths is that they are less likely to damage the paintwork on the car of the customer, when compared to brushes and nylon bristles that were common years ago.

A touchless tunnel system uses high-pressure water and chemistry to clean the vehicle, without any physical contact during washing. This is a great option for people who are worried about their car being scratched or damaged by any of the tunnel components.

Full Serve

A full service wash offers a complete package of extra services that includes everything from vacuuming the interior to washing and drying the exterior. At a full service wash, employee's will take the car from the customer and perform all the included services.

Flex Serve

A flex service wash allows the customer to choose which extra services they want, such as just an exterior washing or just a vacuum.

Express Exterior

An express exterior tunnel is exactly what it sounds like - a quick wash for the outside of your car.

A full service wash can offer the best customer experience. You deliver the car back to the customer nearly brand new with a full interior and exterior cleaning. Express washes are the quickest and most convenient. Flex service washes fall somewhere in the middle.

How do Touchless Car Washes Work?

Touchless car washes work by using a series of high-pressure nozzles to spray the vehicle with water and chemicals. The nozzles are controlled by a computer and can target specific areas of the car for a complete clean.

Touchless detergents are also designed to break down dirt and grime without the need for agitation and scrubbing which helps this process work so well.

However, the one downside is some tough dirt and grime may be too difficult to remove in a touchless wash.

Why Use a Tunnel Car Wash?

Now that we've discussed the different types of washes; let's take a look at some of the benefits of using them:

They're Fast and Convenient

If you're short on time, this is a great option as you simply ride through the tunnel. Each stage will take care of your car until its clean, shiny and dry!

They're Affordable

Tunnel systems are typically quite low-cost for customers, especially when you consider the speed and effectiveness.

They're Safe for Your Car

Tunnels are very safe for your vehicle as they are either touchless or use soft cloths to clean vehicles.

How do Tunnels Compare to Self Serve Car Washes?

Though tunnel and self serve are both viable options for you to clean cars, how do they compare?

Time

Tunnels can clean cars significantly quicker than a self-serve wash. Depending on the length of tunnel and speed of the conveyor, some washes can clean upwards of 100 cars per hour.

This is because the conveyor belts and sequence of equipment in a wash execute the whole process much more swiftly than one individual performing it alone.

Ease of Use

Tunnels are much easier to use than self serve as you don't have to do anything but drive your vehicle into the tunnel.

In a self serve wash, you have to apply the soap and rinse down the vehicle yourself.

Cost

Tunnel washes are typically more expensive than self serve washes. The increase in price is due to the fact that they offer a much higher level of convenience and efficiency.

You can expect your wash type to have a minor impact on the final result, although it may have a significant influence on certain additional aspects such as your time, effort and money.

Do Tunnel Car Washes Scratch Paint?

This is a common myth about tunnels, but the answer is no - they will not scratch your paint!

As we discussed earlier, most tunnels use either soft cloths or touchless high-pressure water to deliver clean vehicles.

Both of these methods are gentle enough that they will not damage or scratch your vehicle in any way.

Washing your vehicle will help maintain it

In reality, frequent usage of a car wash may help to protect your paintwork and clear coat by removing grime and dirt that might harm the finish if left for an extended period.

Is Owning a Tunnel Car Wash a Good Business?

Now that we've answered some common questions about tunnel washes, you might be wondering if owning one is a good business decision.

The answer is yes - owning a tunnel car wash can be a very profitable business! There are a few reasons for this:

Low Maintenance Costs On New Builds

Tunnel components are built to last and typically require very little maintenance. This means you'll save money on repairs and replacements over time. Make sure you combine this with chemistry that doesn't use harsh acids to help prolong the life of your equipment.

It also means less down time as you won't have to close the wash for maintenance as often. This obviously leads to higher revenue.

High Demand

There is always a high demand for car washes, especially in busy cities. This means that you will always have potential customers.

Demand for car washes has increased in recent years as people are becoming more aware of the importance of maintaining their vehicles.

This is good news for those considering opening a tunnel car wash business!

Ability to Serve

Tunnels work so efficiently that you will be able to clean many more cars per hour!

Unlike in-bay automatic and self serve options, there is less likely be a line for customers to wait in. This can translate into a larger amount of sales and a high customer satisfaction rate.

What Are Some Downsides to Owning a Tunnel System Wash?

While there are many upsides to owning a tunnel car wash, there are also a few downsides that you should be aware of:

High Initial Investment

Tunnels can be quite expensive to set up. This is because they require specialized equipment and a lot of land.

If you're not prepared for the initial high costs, then owning a tunnel car wash might not be the right choice for you.

A good initial starting point for a simple tunnel could be around $400,000 plus the cost of the land. This can vary wildly up to several million dollars for larger tunnels.

Requires Specialized Training

Tunnels are very complex and require specialized training to operate.

This means that you will need to spend time and money on training yourself and your employees how to use the equipment correctly.

Make sure to check out the Turtle Wax Pro Learning Center to start your basic training!

Choosing Manufacturers like Turtle Wax Pro For Your Tunnel Wash

When it comes to establishing a tunnel car wash, there are several things to consider. But one of the more important choices is your manufacturers.

Your manufacturer will be the one giving you chemistry, among other services like training and carwash equipment. This will dictate the level of service you can provide.

Turtle Wax Pro is one of the leading providers in the professional car wash industry and has been supporting automatic car washes of all kinds, including tunnel systems for years.

We pride ourselves on having the most innovative and eco-friendly car wash chemicals in the industry. We offer a wide range of chemicals that aid car washes all over the world in achieving their goals.

Our soaps and other products are designed to work together to create the ultimate clean. Each product primes the next one by preparing the surface of the vehicle for the next product, resulting in the perfect wash.

Turtle Wax Pro is dedicated to helping your business achieve its goals, and deliver your customers the cleanest, driest, and shiniest cars.

That includes a full dedicated initial training session along with ongoing support for your car wash equipment.

We would be happy to discuss the details behind your tunnel, relating to everything from chemistry to equipment to marketing. If you're considering entering the wash industry, feel free to contact us anytime!

Before You Build An Express Wash

The car wash industry is adopting express tunnels as the next big thing. Customers love them for their speed and efficiency, and owners for the amount of traffic they can handle and revenue they can generate.

Tunnel car washing holds numerous benefits that other types of washes cannot compete with. If you're thinking of entering the car wash industry, a tunnel might be the best option for you!

Entering and competing in the wash industry can be difficult but tunnels can be very rewarding. With their increasing popularity, tunnels may even become the new industry standard.

One of the best ways to set yourself up for success is using a great supplier like Turtle Wax Pro. The science, and expertise we provide is a surefire approach to differentiate your wash from the competition.

If you have any questions about tunnels, we would be happy to answer them. Thanks for reading!

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While self serve washes are slowly being phased out in favor of more automatic washes, the self service car wash carries some unique benefits over other options on the market.

The ability to control the wash, the joy consumers have in washing their car and opportunity to save money are just some of the reasons why they remain popular!

In this article we discuss what self serve washes are, why they are so beneficial, and if owning one is right for you.

What is a Self Serve Car Wash?

A self service car wash machine (sometimes referred to as a manual car wash) is a type of car wash where the customer washes their own vehicle.

Customers typically use a high-pressure hose and a foam brush to wash their vehicles. Some self service car washes also have additional features, such as rinsing wands and drying equipment.

Benefits of a Self Service Car Wash

There are many benefits to washing your vehicle yourself at a self serve site. Let's go through them.

Cost

The main advantage is that they are generally less expensive than automatic washes. The biggest reason for this is due to the fact that there are no large machinery and equipment doing the cleaning.

Eco Conscious

Another benefit of manual car washes is that they are typically more environmentally friendly than automatic washes. This is because self service car washes use less water than traditional car washes.

This is often counteracted in an automatic wash by having a water reclaim system.

Quality

Some people worry that self service car washes are not as effective at cleaning vehicles as automatic washes. However, this is not always the case.

Self service car washes can sometimes do a better job of cleaning your vehicle because they allow you to control the amount of pressure, water and most importantly detail that you use.

This means that you can customize the wash to your own vehicle's needs and car appearance.

How do Automatic Car Washes differ from Self Serve Washes?

What is an automatic car wash?

An automatic car wash is any type of car wash where the vehicle is cleaned by hands-free machinery.

The customer typically drives their vehicle into a large garage like bay or tunnel, where they are then cleaned by a series of brushes or high pressure jets.

Now let's compare it to a self serve car wash.

Customers in a self-serve car wash must do all of the washing steps on their own. This includes applying soap, rinsing the vehicle, and scrubbing with a foam brush.

This can be an enjoyable experience to some, but will be fairly time consuming especially compared to how quickly an automatic car wash can clean a vehicle.

Automatic options don't give the user much control over the wash, but typically can do a more thorough job cleaning for less effort. This is due to the high pressure washing systems and brushes that are commonly used in automatic car washes.

Overall, self serve car washes are a great option for people who want to have complete control over the car washing process. However, they may not be the best option for people who are looking for a quick and easy wash.

How to Best Use a Self Serve Car Wash?

Now that we've gone over the benefits of self service car washes, as well as what they are, let's discuss how to get the most out of your self serve car wash experience.

Here are a few basic steps for a good car wash:

1. Drive and park your vehicle in the car wash bay.
2. Start by rinsing off your whole car with water. This will remove any large dirt or debris from your vehicle.
3. Optionally you can remove your floor mats to be rinsed as well.
4. Apply soap to your entire vehicle in a pre wash or presoak (depending on options available).
5. Use the foam brush to clean off your wheels. (You may want to rinse the foam brush first to remove existing dirt from the last use)
6. Rinse the soap residue off the car properly with a high pressure rinse.
7. Apply wax or another surface protection option (if available)
8. Dry the vehicle if desired (using an automatic dryer if present or car towel)
9. Congratulations you have a clean car!

By following these simple tips, you'll be on your way to having a sparkling clean vehicle in no time!

Here are some more tips to use a self service wash:

1. Make sure you adjust the foam sprayer settings when possible to avoid wasting soap (and money).
2. Make sure not to miss the under side of your wheel wells, this is an often missed spot.
3. Avoid standing downwind, unless you feel like taking a bath too.
4. Always use the entire duration you're allotted to soap and rinse the car.
5. Try to find a car wash with soft water and heated water to avoid leaving behind mineral deposits on the paint job.
6. Avoid spraying water directly into the engine bay, this could damage critical electrical components.

What is The Wax Option at Self Serves?

Most self-serve car washes offer a wax service. It is typically a button or lever that, when activated, will allow a spray wand or another device to apply wax to your vehicle's finish.

This wax can help protect your vehicle's paint and make it easier to clean in the future.

Keep in mind that not all self serve car washes have this option.

Should I use the Wax at a Self Service Car Wash?

Whether you use the wax option is a personal preference, but we would always recommend applying some sort of wax or surface protection to a vehicle after cleaning it.

Wax and other protective products are specially formulated to protect against weather damage and other potential hazards, as well as add a beautiful shine to your car paint. They can also help prevent scratching on a car's surface.

How do I Dry my Car After Washing it at a Self Serve?

Some self serve car washes may have a high-powered air dryer that you can use to quickly dry your car's surface.

If there is no air dryer available, you can use a clean towel or simply leave the vehicle surfaces to drip dry naturally.

What Pressure should I use at a Self Serve Car Wash?

Since self serves are a bit more customizable, you may be able to adjust the sprayer settings to fit your situation.

It is generally best to use a lower pressure washer setting when washing your vehicle at a self serve station, at least at first.

This will help avoid scratches caused by large dirt particles in contact with the vehicle's surface.

Start washing with a low pressure spray and work your way up if needed.

Tough marks or old dirt may be more difficult to remove, increasing the need for a stronger water pressure. You will notice quickly if the pressure you selected is not strong enough for the dirty car.

Are Self Serve Washes a Good Business?

Self serve car washes can be a great business for a number of reasons.

They have great margins because they require less labor and are often open 24 hours, which means that they can generate income around the clock.

The return on investment for self serve car washes can be quite high as the investment is small compared to many other options. Self serve washes are a great option for entrepreneurs who are looking to start their own business but would need more money to build an automatic wash.

The car wash industry is still growing, which means that there is plenty of opportunity for those who are interested in getting involved.

Should you Open a Self Serve Wash over an Automatic Wash?

The answer to this question depends on a number of factors. These include your location, target market and the level of investment you are willing to make.

Self serve car washes typically require less investment than automatic washes and can provide better margins. However, they may not be the best option for everyone.

Here are some factors to consider:

Initial Investment

Self serve car washes typically require a lower initial investment than their automatic counterpart.

This is because self serve washes do not require as much equipment or labor.

Location

Another factor to consider is your location. If you are in an area with a lot of foot traffic, an automatic wash may be a better option as people can simply drive through without having to get out of their car.

However, if you are in a more rural area, a self serve wash may be the better option as there are not as many options for people to choose from.

Target Market

Your target market is another important factor to consider. If you are targeting a budget-conscious market, a self serve wash may be the better option.

However, if you are targeting a luxury market, an automatic wash will be best. It can offer a more high-end experience.

Additionally, self serve car washes typically have a higher customer satisfaction rate than other types of professional car washes.

So if your target market are people who take a lot of pride in their car, self serve might actually be better. Those consumers can wash their car exactly how they want, instead of being given the same process as every other car.

How can you Open a Self Serve Car Wash?

If you are interested in opening a self serve car wash, there are a few things you need to do.

Find a Location

The most important factor when finding a good location for a car wash is traffic volume. This will help ensure that your car wash gets plenty of customers.

Another important factor to consider when choosing a location is the competition. You don't want to be in an area where there are already too many regular car washes, as this will cut into your profits.

You will also want to make sure that the location you choose is easily accessible and has good visibility from the road. This is still the #1 way new car washes are discovered.

Segment Your Target Market

The next step is to segment your target market. This means figuring out who your ideal customer is and what they are looking for in a car wash.

Once you have a good understanding of your target market, you can start to tailor your car wash to meet their needs.

Obtain Permits and Licenses

The next step is to obtain the necessary permits and licenses from your local government. This will vary depending on your location, but you will likely need a business license and a permit to operate a car wash.

You may also need additional permits if you plan on selling any additional services, such as detailing or oil changes.

One of the most important factors in opening any business is choosing your supplier. Transchem and Turtle Wax Pro have decades of experience helping many washes operate including self serves.

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Choosing Turtle Wax Pro as your Car Wash Self Service Supplier

At Turtle Wax Pro and Transchem, we understand the complications of owning a wash business. We strive to provide you with the tools needed to help you succeed.

The introduction of high-quality chemical solutions will allow for greater performance than cheap chemicals, as well as improved results thanks to the synergy between them.

That difference is what will allow your customers to achieve a perfect wash on their vehicle.

Additionally, Turtle Wax Pro offers a wide range of marketing materials that you can use to promote your business. We also offer training programs that will teach you everything you need to know about operating a self serve car wash.

All these factors ensure that your business can start off on a great foot and continue to operate at a high level.

If you are interested in opening a self serve car wash, Turtle Wax Pro is the perfect supplier for you.

A Quick Recap

There are many types of washes and they all shine in different ways. The Self serve option is no different can be fantastic for many car owners.

We hope to have given you a strong understanding on what self serve car washes are, what are they good for, and if owning a self serve wash is the right idea for you.

If you are interested in opening a car wash business, self serve is a great option to consider.

With a lower initial investment and with the likelihood of maintaining a high satisfaction rate, self serve is a low risk way of entering the car wash industry.

To aid you in that journey, Turtle Wax Pro offers high quality products as well as advice on how you can succeed in the wash market. As always, if you have any questions please let us know.

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Here at Turtle Wax Pro, we understand the difficulty in succeeding within the car wash industry, and especially in trying to stand out in the market.

The car wash space has many substitutes available to consumers, ranging from self serve to full automated washes. This creates the need for your wash to stand out in the eye of consumers.

Advertising can be a great way to increase business as your potential audience can be attracted and enticed towards your car wash over another!

By targeting consumers with specific and different forms of ads, businesses can attract new customers and grow their business in ways they could not done before.

Advertisements are not only for gaining new customers, they can be essential for building general brand awareness and improving loyalty for your existing users.

In this article, we'll be walking you through why advertising is important, how you can use advertising to strengthen your business, and how you can start creating impactful advertisements.

The Car Wash market is a multi-billion dollar industry.

There are over 25,000 car washes in the United States alone. The industry employs over 150,000 people and generates over $9 billion in annual revenue.

Even now, growth is still occurring at a rapid pace. In fact, the industry is expected to grow by 3% every year.

This growth is driven by the rise in vehicle ownership, increase in per capita income, and the need for car owners to maintain their vehicles.

With the right car wash advertising strategy, businesses can tap into this growing market and improve their bottom line.

The Car Wash Market

Despite the large size of the market, the car wash industry is very fragmented.

The top 50 companies account for less than 20% of the total market share. This leaves a large opportunity for small and medium sized businesses to increase their market share.

There are many different types of car washes, from self-service to full-service. There are also a variety of different services that you can offer, from express wash to detailing.

No matter what type of car wash you have, there are plenty of things you can do to increase business and market share.

The Car Wash Industry is a Tough Market

If you run a car wash, you know that competition is fierce.

Many car washes are going out of business because they can’t keep up with the competition and provide quality services at reasonable prices.

So how can you make sure that your car wash stays competitive?

Advertising is a way to help ensure that your wash stays competitive and has a consistent flow of customers.

Advertising allows your car wash business to attract new customers, customers from competing businesses and may even stop current customers from going elsewhere. .

Unfortunately, many local businesses are going out of business because they haven’t been able to keep up with the competition as there likely are many car wash options to choose from in any given area.

Standing out is difficult, but is a must to attract customers.

Quality services and reasonable prices are important for success in owning a car wash.

If you want your car wash to be successful, you need to offer quality services at reasonable prices.

Unfortunately, many car washes are going out of business because they can’t keep up with the competition and provide quality services at reasonable prices.

In a competitive market like the car wash market, there are many substitutions present. That means for customers to choose your wash, you must provide a great wash at a great price.

Advertising a Car Wash

The first step to increasing business is to make sure that customers are aware of your car wash. Advertising can be a great way to do this.

There are many different ways to advertise and utilizing a mix of methods is the best way to ensure results.

Here are a few things to keep in mind:

First, businesses should consider what type of ad would be most effective for reaching their market.

The type of car wash will dictate exactly what type of ad to use. For example, a self service car wash may have a different marketing strategy than a full service car wash.

Second, businesses should make sure that their ads are creative and attention-grabbing.

Attractive visuals, key words, free services (or discounted) will all be attention grabbing to your audience.

Finally, businesses should track the results of their car wash advertising campaigns to ensure that they are effective.

Trial and error is sometimes the only way to succeed.

An important thing to remember when it comes to advertising car washes is that not all methods will work for every business. If you want more customers, it is important to experiment with different types of ads and see what works best for your company.

Car Wash Marketing Ideas

There are a variety of different ways to advertise your car wash.

You can use print ads, radio spots, social media campaigns, and outdoor signage, just to name a few.

By using a variety of car wash marketing techniques, you can reach a wider audience and bring in more customers who will appreciate the convenience and quality of your car wash service.

Print Ads

One way to advertise your car wash is through print ads. You can place ads in newspapers, magazines, or even direct mailers. Make sure to include your car wash’s name, address, and phone number so customers can easily find you.

Distributing flyers in the local area is also a great way to promote your car wash.

You can also include a coupon or special offer in your print ad to entice new business to try out your services. For example, you could offer a discount for first-time customers or a free car wash with the purchase of a detailing package.

Radio Spots

Another way to reach customers is through radio spots. You can buy airtime on local radio stations and create ads that will play during drive time.

Like print ads, make sure to include your car wash’s name, address, and phone number in your radio spot so customers can easily find you. You can also include a sales promotion within it, to cause more listeners to act.

Social Media Campaigns

In today’s world, social media is a powerful marketing tool. You can use social media platforms like Facebook, Twitter, and Instagram to reach customers. Other social media sites such as LinkedIn and TikTok could prove to be useful car wash marketing tools as well.

Social media accounts are crucial for car washes because they provide a way to connect with customers and promote deals or discounts.

When creating social media posts, be sure to use attractive visuals and persuasive copy. You want to grab people’s attention and make them want to learn more about your car wash.

Make sure to include a call-to-action in your posts, such as “Visit our website to learn more” or showcasing particular services that customers will love to have done to their vehicles.

Outdoor Signage

Another way to reach potential customers is through outdoor signage. You can place banners, signs, and flags around your car wash to grab people’s attention.

Make sure your signage is visible and legible from a distance. You want people to be able to see it and read it easily so they know what your business is and what services you offer.

You can also use outdoor signage to promote special services such as your for top of the line package.

Many companies (including Turtle Wax Pro) have outdoor signages that are very appealing to the eye and showcase a premium nature to them, which cause customers to try them out.

By using a variety of advertising techniques, you can reach a wider audience and bring in more customers to your car wash which will aid in succeeding even in the most competitive market.

What do you Write in a Car Wash Advertisement?

Here are a few ideas of what you can include in your car wash ad:

• Your business name
• Your logo
• A tagline or slogan
• Attractive visuals
• Information about your location
• Unique Aspects
• What services you offer
• Specials or promotions you are running
• A call to action note that entices consumers

Having a variety of these ideas can help your ad stand out from your competitors and help drive sales.

How to Create a Tagline or Slogan for a Car Wash?

Your tagline or slogan should be easily recognizable, so customers can remember it and associate it with your brand.

It should be reflective of what your company does or what you want your company to be known for. Whether it be affordable rates or the best cleaning job in town.

Also, your tagline or slogan should be reflective of your company’s values. (ex: environmentally focused)

What makes your Business Different?

The aspects that make your car wash different than the one down the road should be included in your advertisements.

You may be a local business, the only one using a specific brand of products, touchless as opposed to using brushes, an established brand, or vastly more experienced.

Small businesses have the opportunity to focus on community service or being more personal with their customers. Thus, many consumers choose to support small businesses over other options.

These are all examples of characteristics that make your car wash business stand out and are potential reasons why customers will choose you over another.

Unique Advertising Ideas for your Car Wash Business

The car wash marketing strategies mentioned before are significant in bringing awareness to your wash. But you might already have the basics covered, or maybe you want to try something different to set your business apart.

If that’s the case, here are some unique advertising ideas for your car wash business:

Sponsor a Local Sports Team or Another Popular Local Attraction

One way to get your car wash’s name out there is by sponsoring a local school sports team or another popular attraction in your area.

This could be anything from Little League to the local school. By having your name on their jerseys or arena, you’ll be getting great exposure to both new customers and existing customers.

Have a Grand Opening Event or Anniversary Event

Another way to advertise your business is by hosting a grand opening event (for a new business) or anniversary event. This is an exciting way to get new customers in the door and try out your car wash for the first time.

At special events, you can offer special pricing, freebies, free food, or other activities to bring in larger crowds. You can also use special events like these as an opportunity to introduce any new services or products you might be offering.

Get Involved in the Community

One way to endear your business to your target audience is by getting involved in the community. This could be anything from sponsoring a charity event to hosting a food drive.

By giving back to the community, you’ll not only be helping others, but you’ll also be gaining some good publicity for your business. This is a great way to build brand awareness and loyalty among possible customers and your customer base.

Offer Free Washes

Not many people can turn down something free. By giving away a free wash for their first wash, you encourage customers to try out your service.

This way they can compare your car wash to the one they typically use, and if your service is of good quality, consumers will continue for paid washes.

Have a Rewards/Loyalty Program

A rewards program is a great way to encourage current customers to continue using your wash. By offering a discount coupon or freebies after a certain number of visits, you’ll be sure to see customers coming back.

Having a loyalty program is also a great way to upsell customers on other services or products you might offer.

You can promote your loyalty club on your business website, on social media, or through in-store signage. This is a great way to increase your number of returning customers and build customer loyalty.

Thinking outside the box can separate you from the rest of the competition, and get your car wash business out in a way no one else can.

Working with an experienced company like Transchem and Turtle Wax Pro

Implementing a strong marketing strategy to ultimately increase business for you car wash can be difficult.

Transchem and Turtle Wax Pro are not only car wash suppliers, we are companies dedicated in helping your business succeed.

We understand that just owning a car wash is only a small fraction behind operating a car wash, marketing it is a must.

We have decades of experience helping car washes of all types and sizes, and thus, can provide a superior level of guidance that can help your car wash business gain market share and increase customers.

It's obvious how important advertising is to suceeding in the car wash market. By utilizing some of the advertising ideas mentioned, you can increase brand awareness to your car wash and bring in more traffic.

Advertising is an incredible powerful tool that can skyrocket the success of your business. If you believe that your car wash business could improve it's advertising, don't hesitate to get in contact with us! We at Transchem and Turtle Wax Pro can provide some guidance on how to seperate yourself from the rest of the market.

Running a car wash business can be lucrative, but it's important to find the right car wash supplier in order to make your business successful.

There are many different suppliers out there, so it can be difficult to determine which one is right for you.

Turtle Wax Pro is a great option to help supply your car wash. We offer the highest quality chemistry on the market, have decades of experience of helping wash businesses succeed, and have strong healthy relationships with our customers.

These are all key factors to look for when searching for a supplier and we believe that Turtle Wax Pro and Transchem Group can be the best supplier for you.

If you're in the car wash business, then you know that finding the right supplier is essential. Let's go over some key considerations to look for when choosing a supplier.

To Succeed in the Car Wash Business, You Have to be Unique

The car wash industry is a competitive one, so it's important to find a car wash supplier that can give you an edge over your competition. One way to do this is by choosing a supplier that offers unique products or services.

Car washes with no unique selling proposition are very common. You must find things that separate you from other washes if you want to succeed. The right supplier can offer you competitive prices, quality supplies, equipment, support, advice, site signage, marketing help and more that can give you a leg up in business.

Here's What To Avoid In A Car Wash Supplier

1. Avoid suppliers that just need to make a sale and offer no support after your launch.
2. Be wary of a supplier who can't answer questions. This generally means they won't be helpful if any issues arise in the future.
3. Look out for suppliers without local or regional service teams. Depending on your customer volume you may get stuck in a long line waiting for service or repairs.
4. You should also be careful of suppliers who don't have a good reputation. If other car wash owners haven't heard of them or have had bad experiences, it's best to avoid doing business with them.

Looking for a Reputable Supplier

It's also important to choose a supplier that is reputable, has a long track record of industry wins and wants to be a true partner. Businesses succeed when they have long-term relationships with their suppliers. A reputable supplier will be able to more effectively provide you with the resources and support you need to grow your business.

Watch Testimonials

You can learn a lot about a supplier by reading online reviews, case studies and testimonials from other car wash business owners. Make sure to read both positive and negative reviews in order to get a well-rounded view of the supplier.

You should also take the time to speak with other wash owners who have used the supplier. They will be able to provide you with first-hand information about their customer experience.

"When I built our first car wash in 1991 I was looking for a chemical company that could provide knowledge, dependability, service, value and high quality safe products. The Turtle Wax Pro team and Transchem delivered and for over 30 years has been our chemical suppler of choice, they've never let us down. When it comes to a soap provider you can count on day in and day out I couldn't think of a better company than Turtle Wax Pro and Transchem." - Mike Black, Founder/Owner at Valet Car Washes 

Consider the Chemistry

The chemicals dictate the final wash product you can offer your customers. The goal of achieving the perfect wash can only be met with high quality chemistry that all works together.

When choosing a car wash supplier, you should consider the quality of the products that they offer. The last thing you want is your customers' cars to be damaged by poor car wash chemicals.

Which Type of Products Does Your Wash Want to Offer?

Every car wash has staple products like presoaks and detergents but car washes can really differentiate themselves by offering unique items like fragrances, ceramics, and tire dressings.

Think about which products in particular you want to offer your customer, that decision may direct you to a particular company that carries specific supplies.

There are so many products to choose from, we recommend getting in contact with a couple of car wash chemical manufacturers before deciding on any products.

Less Is More!

Some companies can have hundreds of SKUs but you'll need to narrow your decision down to between 5 and 15 core chemicals for your wash.

The Turtle Wax Pro lineup offers more than 40 highly diverse chemicals alongside other individual chemical solutions.

This allows us to stay competitive with other industry prices, stock more product, ship faster, provide more in-depth service and streamline our operation to help you clean more cars.

Consider the Car Wash Equipment

The car wash industry is always changing and car wash equipment is becoming more advanced. You'll want to make sure that the supplier you choose offers the latest and greatest in car wash equipment.

This could include pressure washers, car wash pumps or central vacuum systems for detailing services. This will ensure that your customers are getting the best possible car wash experience.

Having to buy new equipment is expensive and time consuming so it's important to get it right the first time.

Maintenance Matters

Maintenance solutions are also important to consider when choosing a supplier. Make sure your supplier has a good relationship with one or more local distributors in your area to service and repair your equipment on a regular basis.

Consider the Extras

It's also important to find a supplier who offers training on how to use the car wash equipment. This will ensure that your team is able to properly operate the car wash equipment and provide a great experience for your customers.

Turtle Wax Pro offers in-depth training on chemistry, installation, service, business operations and more to our partners (the distributors and operators we work with). This should create reliability for you and your employees when it comes to any problems that could arise.

What about...

Perhaps you want to own a truck wash as well? A truck wash will need different equipment than a standard car wash. How easy is it to receive repair parts? How detailed are the product manuals? How quick is installation?

These are all factors you will want to consider when evaluating the right supplier. It can be challenging to know what is the right equipment and we recommend contacting a supplier (like Turtle Wax Pro) before you decide on anything.

Consider your Customer

Last but not least, you should consider your ideal customer experience when choosing a supplier. What type of experience do you want to offer your customers?

Do you want to offer a luxury wash experience or a more basic wash experience? This will help you determine which car wash supplies, equipment and add-ons you'll need to purchase.

What Does a Premium Industry Supplier Offer Their Car Washes?

1. A wide range of chemistry, services, systems and car wash equipment.
2. Advice on how to best position your wash for success. This involves marketing, best use of the products, and a full dedicated hands-on training session with ongoing learning material.
3. Help you find ways on how to reduce costs and optimize your car wash to save time and produce more sales for your site.
4. Lastly, the relationship they maintain with their partners. A top supplier will offer car washes technical support, answer any questions they have, and keep an open dialogue to continuously improve the products and services they offer.

All of these aspects are what separates the industry leaders from the rest.

Choosing Turtle Wax Pro as Your Supplier

Turtle Wax Pro is one of the most trusted car care brands in the world with expertise to drive more sales and gain market share around the world.

We strive to be the best supplier possible to all of our partners, operators and distributors. We do this by offering the best chemistry on the market, high quality car wash equipment, and knowledge from our dedicated sales and service teams.

We Know It's Hard

Picking the right supplier can be a tough process but will prove to be very rewarding if done correctly. We hope that we cleared up some questions you had and have given you a bit of direction on how to choose a high quality partner.

If you have any questions about your car wash regarding anything from products to strategy, don't hesitate to contact us. We would be happy to discuss how you can find even more success within the car wash industry.